Our Purpose:

To empower parents with the knowledge and tools to elevate their thoughts, feelings, and actions so that they create a positive future for the next generation.


ParentPlaybook was founded with a compassionate, wise and friendly spirit and a vision: To improve the world by increasing love and strengthening relationships between parents and children.

Every idea starts with a problem. Ours was simple: Parents feel lost and alone because they can’t find custom solutions to their unique situation. When Bruce Hymas, our COO, was at a parenting conference he saw this first hand. After learning a bunch of amazing information the presenter went to the back to answer attendees questions. The line got so long many people gave up and left disheartened by not getting their questions answered. So why were these parents willing to wait in line to get their questions answered if they already got the information?

The answer is simple. Parents want custom answers that fit their exact situation. As human beings we are all unique. Our circumstances are all different. What might work for one parent and their child may not work for another parent with their child. Parents want to quickly find answers from credible sources that they know will have the best chance at getting them the results they want.

We started ParentPlaybook to solve that problem for parents and their families.

We did this by creating a Smart Q+A Platform that helps parents connect to a community that will help them find and implement custom solutions to their parenting challenges. We are creating a community that is inclusive, that provides a safe place for people to connect, a place for parents to openly share their knowledge and pay it forward!

Our Smart Q+A platform is powered by machine learning that gives you relevant content that solves your families challenges. Our goal is for you to feel like, “Wow, it’s like they know my family!”

We believe in doing good while doing well. We believe that the most good we can do in the world is through helping parents become better parents.

Our goal is simple. We want all parents to enjoy parenting!


Phil Anderson – CEO

Drives strategic vision and manages investor relations. Co-founded Beacon Learning Group and built from the ground up. Beacon learning has produced $63 Million in revenue since founding and is projected to make $6 Million in 2020.

Bruce Hymas – COO

Leads Lean-Agile operations at ParentPlaybook. Was an Agile Coach at Bank of America for 5+ years, coaching 100+ teams representing dozens of products created. Certified Life Coach. MBA in Operations Management, Wake Forest University. Bachelors in Entrepreneurship, Brigham Young University.

Phil McDonald – CTO

Leads development of ParentPlaybook and is responsible for ParentPlaybook’s underlying technology. VP of Quality Assurance at Neovest/JPMorgan Chase. Pursuing masters in Computer Science at Georgia Tech. Focusing on Artificial Intelligence and Machine Learning.

Leanne S. Hawken, PhD, BCBA, Certified Life Coach Chief of Education and Content

Leads content creation and facilitates coaching fulfillment. She is an Emeritus Professor from the Department of Special Education at the University of Utah and has over 25 years of experience in the fields of psychology, education and behavior analysis.


Austin Wilson, CMO

Leads branding, messaging, and user generation. Worked on branding, messaging, and video production for InvisibleShield, Mophie, and Braven. Has had his work featured in ad week.

Michelle Wert – Lead Product Designer

Assist in creating User Experience and User Interface for ParentPlaybook. Certified User Experience Designer through Career Foundry in 2018, meanwhile completing one year of Interaction Design studies at CODE University of Applied Sciences in Berlin, Germany. Currently finishing Bachelor of Science in Interaction Design at Utah Valley University.

Sara Monday – Social Media Manager

Manages the building and nurturing of ParentPlaybooks social communities. Has managed social media accounts within the parenting and mom niches for the last two years.