To empower parents with the knowledge and tools to elevate their thoughts, feelings, and actions so that they create a positive future for themselves and the next generation.
We started ParentPlaybook with a heartfelt vision to improve the world by strengthening relationships between parents and children—increasing the happiness and love enjoyed within families.
Every idea starts with a problem. Ours was simple: Parents frequently feel lost and alone as they navigate the daunting challenges faced by their families.
Our co-founder and COO, Bruce Hymas, saw this first hand while attending a parenting conference. Following an incredible, extremely insightful presentation, one particular presenter made herself available to answer attendees’ questions. The line got so long that many people were willing to wait hours for a chance to visit. Bruce was struck by how long some parents were willing to wait after already receiving a lot of helpful information, but why?
The answer is simple. Parents want custom answers to address their specific challenges. As human beings, we are all unique. And every child and family circumstance comes with unique challenges. What might work for one situation may not work for another. Parents want answers from credible sources that will have the best chance of achieving the results they desire. We started ParentPlaybook to solve that problem for parents and their families.
ParentPlaybook empowers parents by helping them curate custom parenting content for each of their children. Users can easily find, save and share articles and advice according to their kids’ specific needs and then collaborate with family, friends and professionals to solve their most challenging parenting scenarios. Our app supplements parents’ research with content suggestions based on machine learning and AI. In the future, users will be able to connect to a therapist, counselor or parenting coach in a telehealth engagement right inside the platform.
Our goal is simple. We want all parents to enjoy parenting! When they do, families everywhere will thrive.
Co-Founder & CEO
Co-Founder & COO
Bruce has a Bachelors degree in Entrepreneurship from BYU and after selling his first business pursued a Masters in Business from Wake Forest University. He spent five years coaching software development teams at Bank of America. As a Certified Life Coach, he loves helping young people discover how life really works through their thoughts, feelings and actions. When Bruce isn’t working, he enjoys spending time with his family and making people laugh with his corny dad jokes.
“We can change the world and make it a better place. It is in your hands to make a difference.” – Nelson Mandela
Full-Stack Developer & CTO
Phil has extensive history in leading software development teams resulting in highly functional and successful projects and has prior experience as VP of Quality Assurance at Neovest/JPMorgan Chase. He is currently pursuing a masters in Computer Science at Georgia Tech with a focus on Artificial Intelligence and Machine Learning. Phil is married with 4 kids and a mini golden doodle. Random fact: he can suck water up his nose and squirt it out his eye!
“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne Johnson
Sumita brings 6+ years of experience in Software Engineering, is a founding member of ParentPlaybook’s technical team and designing the core app from scratch. As a mother, she feels very passionate about applying her tech skills and using technology to benefit parents and children. When she’s not working, she loves traveling and spending time with her family. She loves writing stories and bring them to life with animation!
“Be the change you wish to see in the world.” -Mahatma Gandhi
Ethan got his Bachelors of Science in Computer Science from Univeristy of Oregon and has 3+ years experience developing native iOS applications from the ground up. He enjoys listening to podcasts while working from home. Ethan lives with his fiancé and their Tabby cat, Ora (which means Light in Hebrew)! When he’s not working, he loves going to the gym, eating mexican food, traveling, going to concerts and watching football.
“Engineering is the closest thing to magic that exists in the world.” -Elon Musk
Marketing Team & Relationship Management
Joben is our Agile Development Team Facilitator and a Virtual Assistant responsible for managing the exchange of information between team members. He brings 4 years experience in Business to Business sales and marketing. He lives with his wife, daughter and pet beagle. When he’s not working he enjoys spending time with his family and playing dolls with his daughter. Random Fact: For as long as he can remember, he always crosses his toes before going to bed.
“Strive to be better every day.”
Product Marketing Manager
Polly has a Bachelors Degree from the University of Utah and has 7 years experience in entrepreneurship, networking, marketing and social media. She is incredibly tech savvy and if she doesn’t know how to do something, she figures it out with a search bar. Polly is a Certified Parent Coach and as a married mom of 2, she cannot escape her passion for parenthood and living life deliberately in the growth zone. Hidden Talent: She can rip a phone book in half.
“There are three ways to ultimate success: The first way is to be kind. The second way is to be kind. The third way is to be kind.” -Fred Rogers
Lead UX/UI Designer
Mattie has a degree from Colorado State University and is a Certified User Experience Designer and a former high school educator where she taught child development. She does all things design for ParentPlaybook. Mattie has a love for traveling and going to concerts. She lives with her dog Presley Grace (she’s named after Elvis) and enjoys yoga, painting and reading. A weird fact about Mattie is that she taught herself to say her ABC’s backwards when she was bored in 6th grade!
“To infinity and beyond.” – Buzz Lightyear